I’m Justine — marketer, wife, cat mom and a woman who was quietly burning out.

And during that time, my evening bath became the thing that was quite literally restoring my nervous system each day. Because sometimes in the chaos, it's the small moments that are the real wellness.

So naturally, one of those baths is where the big decision happened, as they often do. I decided it was time to quit my corporate job and build something of my own. A women's wellness brand. Because I am a woman, I love women, I love what wellness looks like in all its shapes and I know that wellness is not linear. It has to move with us through every phase of life.

I was also genuinely tired of watching unrealistic morning shed routines on TikTok. I really don't need ten more things added to my already very full to-do list, thank you.

I wanted to elevate the moments I actually had, like my bath, but with natural, no-nasty products that genuinely work. I've watched my mom navigate menopause and I want to build products that better prepare us and support us through these changes, from hormonal shifts to exhaustion, to navigating motherhood and everything in between. Whatever the season.

So I created Rytual. A brand built around small, meaningful moments that restore you without demanding a ten-step skincare routine. But if that's your vibe? You slay that. Rytual is about you choosing the daily moments that fit your life, not someone else's.

And while I navigate my own wellness journey, I'm hoping this helps other women too and that I get to have a little fun along the way.

Then there's The Ladies Club, born from a harder, quieter realisation.

While navigating burnout, I noticed something missing. I needed more women around me. More people to share with, to laugh with, to just exist with. My friends had immigrated, others had drifted — as life does — and making new friends as an adult is genuinely hard.

So I started The Ladies Club. Its sole purpose is to bring women together, regardless of age, religion or background. To build a diverse sisterhood, create real connection, and make memories along the way. Because somewhere along the way we lost that community, that village, that tribe and it takes a community to truly thrive.

And it was only afterwards that I noticed, completely unplanned that the acronym is TLC. Tender Love and Care. I can't think of anything more fitting. Because that is exactly what this is. 

I hope this is the start of something magical. And maybe you meet a bestie or two.

This is Wellness made a daily Rytual