I’m Justine — marketer, wife, cat mom and a woman who was quietly burning out.

During that time, my evening bath became the one thing that genuinely restored me. Because sometimes, in the chaos, it’s the small moments that are the real wellness. Naturally, one of those baths is where the big decision happened. I decided to leave my corporate job and create a women’s wellness brand built around the idea that wellness isn’t linear. It moves with us through every phase of life.

I was also tired of unrealistic “morning shed” routines on TikTok. I don’t need ten more things added to my already very full to-do list, thank you. I wanted to elevate the moments I already had, like my bath, with natural, no-nasty products that genuinely work — products that support women through hormonal shifts, exhaustion, motherhood, menopause and everything in between.

So I created Rytual — wellness built around small, meaningful moments that restore you without demanding a ten-step routine. You choose the moments that fit your life, not someone else’s.

Then came The Ladies Club.

While navigating burnout, I realised I needed more women around me. More connection, laughter and people to do life with. Friends had immigrated, others had drifted, and making new friends as an adult is genuinely hard. I created The Ladies Club to bring women together, regardless of age, religion or background. To create connection, build a diverse sisterhood and make memories along the way.

And then I realised the acronym was TLC: Tender Love and Care. Completely unplanned, but couldn’t be more fitting. Because that’s what both Rytual and The Ladies Club are about: creating space for women to feel restored, connected and cared for.

I hope this is the start of something magical. And maybe you meet a bestie or two along the way.

This is wellness, made a daily Rytual.